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LVMH to procure Tiffany & Co. for $16.2 billion


Arhama AltafWeb Editor

27th November, 2019
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LVMH to procure Tiffany & Co. for $16.2 billion

French luxury group LVMH has agreed to buy iconic New York jeweler ‘Tiffany & Co.’ for $16.2 billion.

LVMH announced in a statement that it will purchase the 182-year old Tiffany and its 300 boutiques worldwide at $135 a share.

The agreed deal is higher than the $14.5 billion cash offer LVMH made last month.

Tiffany – known for its delicate jewelry, distinctive blue boxes and an Audrey Hepburn movie – says the deal will ensure its long-term sustainability.

Tiffany, which is trying to transform its brand to appeal to younger and more digital shoppers, could use a company with deep pockets to help expand its business.

LVMH’s share price rose on the announcement, trading Monday up 2 percent at 403.50 euros.

Paris-based LVMH, led by billionaire Bernard Arnault, says the deal will strengthen its position in high-end jewelry and in the U.S. market.

The purchase gives the French conglomerate a new star in its already distinctive portfolio – one that will help it compete with Gucci-owner Kering Group and Cartier-owner Richemont SA.

LVMH already owns 75 brands including Christian Dior, Fendi, and Givenchy as well as watchmaker Tag Heuer.

Its flagship brand Louis Vuitton recently opened a handbag workshop in Texas, with President Trump in attendance.

LVMH said both companies’ boards approved the deal and hope to finalize the takeover in 2020, subject to the approval of regulators and Tiffany shareholders.

The offer comes as luxury goods companies have been wrestling with changing habits of shoppers who are increasingly buying online.

They’re also purchasing second-hand luxury items from places like The RealReal.com.

In addition, luxury companies are facing fears of an economic slowdown in China, a key area of business, while they’re already dealing with a slowdown in international tourism in the U.S.

Tiffany has notably highlighted ways customers can personalize jewelry and started letting people trace the origin of their diamonds.

Tiffany had sales of $4.4 billion in 2018, an increase of nearly 7% over 2017. LVMH reported 6.3 billion euros in profits in 2018 on 46.8 billion euros in sales.

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