The video-sharing site YouTube has announced that it will start providing visual advertising opportunities on the platform. YouTube officially introduced shopping ads that allow brands and businesses to visually advertise their products and services.
The new shopping ads will be placed both on the YouTube home feed and the search results, thus allowing brands to gain more visibility on the platform. For instance, if a user searches for hairstyle tutorials on YouTube, they will be given a variety of hairstyle product ads in the search results.
The first-ever brand to test out this new advertising platform is Puma. Therefore, if you search for anything related to sneakers, you will likely see a bunch of ads related to Puma sneakers.
With advertiser’s eager to grab this opportunity, we can expect YouTube to fill up with product suggestions in no time. YouTube is also introducing new changes such as the improvement of video ads and new extensions for TrueView for action ads that will guide users to different landing pages.
The video ads will now be more interactive in the sense of providing more actionable steps and information such as store locations, links, and calls to action. This improvement is expected to increase the overall responsiveness to ads and boost conversion rates.