Sales boom for Rolls Royce in Saudi Arabia

The British luxury car maker, Rolls Royce increased sales by 25% worldwide and 29% in the region.

Saudi Arabian car connoisseurs are buying the new Rolls Royce Cullinan SUV in their droves.

Saudi Arabia is the second largest market in the region after the UAE.

Torsten Muller-Otvos, the global chief executive of Rolls Royce, said that sales in the Gulf reflected the fact that regional economies were succeeding in their strategy of reducing dependence on the oil price.

The first SUV from the brand led the company to have its best ever year in 2019, with a 25 per cent increase in sales worldwide.

Whereas, Africa sales up 29% from 2018, the British luxury car maker said.

Rolls Royce Motor Cars sold a record 5,152 cars last year, compared to 4,107 in the previous year.

The Cullinan, unveiled in 2018, became the fastest-selling new model in Rolls-Royce’s 116-year history.

Rolls Royce owned by the BMW Group.

The United States is the biggest global market for the British brand with about 30% of sales.

“It’s a tremendous result, 25% growth in one year is unbelievable and unseen,” CEO Torsten Muller-Otvos, said.

While a global slowdown has affected the sales of mass-market car makers such as Volkswagen and Ford.

The Cullinan and its niche of exclusivity have helped the car company buck the trend.

Muller-Otvos said, North America accounted for about a third of global sales, followed by China with about 25 per cent and Europe.

The Middle East represented approximately 10% of sales volume,” he said