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How TikTok revenue increases during the lockdowns?

Muhammad UsmanMultimedia Journalist

27th May, 2020. 10:55 pm
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According to the Sensor Tower data, the games and advertising named as ByteDance Ltd.’s millennial sensation TikTok and its Chinese twin app Douyin was ranked as one of the tops of the world mobile app in April.
Moreover, TikTok and Douyin’s has numbers for the month that has shown a tenfold and also increases up to $78 million that has propelling ahead and also established with the names of YouTube, Tinder, and Netflix and it was relied on the existing subscriptions.

Further, in the Chinese market Douyin has contributed about 86.6% from the income and it was followed by the US as well of about 8.2. Further, the video-has been one of the streaming applications with the dancing videos which include memes in which the users had purchase one of the virtual currencies for spending and supporting their favorite creators.

In many social media platforms the Byte Dane is one of the testing for the waters of online commerce that has been continued to rely on the adds as it has been considered as a main source of income.
Also, marketers are expecting about 75million from the US social network in which their users have aged from 14 and older and it would make at least one of the purchases from the channel of social in the year 2020 up to 17.3% from the year 2019.

In 2020’s first quarter, TikTok and Douyin generated 315 million downloads globally, up from 187 million a year earlier, said Sensor Tower, noting the positive influence of COVID-19 on the video-sharing app’s popularity.

Also Read: TikTok downloads decrease in April-May as users downrate the app

Earlier, TikTok’s ratings have decreased from 4.7 to 1.2 in less time on Google Play Store. But ratings increased to 1.6 as Google deleted millions of user reviews. TikTok’s current ratings on Google Play Store is 1.4.

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