Mastercard Strives to Take the Lead in Crypto Markets
Mastercard (MA), the world’s largest payments company, wants to make it easier for people to acquire, spend, and hold cryptocurrencies.
Mastercard also wants to be a major player in the Decentralized Finance (DeFi) with cryptocurrencies developer ecosystem.
Mastercard’s Start Path program is now open to startups and entrepreneurs who are focused on crypto and digital assets. The program allows new businesses to use the credit card network’s technology.
Mastercard established a Start Path global engagement program to support fast-growing digital assets, blockchain, and cryptocurrency startups, in order to make crypto holders’ transactional lives easier.
“As a leading technology player, we believe we can play a key role in digital assets, helping to shape the industry and provide consumer protection and security,” Mastercard’s executive vice president of new digital infrastructure and fintech, Jess Turner, said.
The Start Path program will provide cryptocurrency companies access to Mastercard’s most up-to-date tools and solutions, allowing them to scale their innovations and cutting-edge technology.
“These startups use the program to connect with our ecosystem of banks, merchants, partners, and digital players across the globe to deliver new solutions,” Mastercard explained.
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