Jazz appoints Atyab Tahir as JazzCash CEO

ISLAMABAD: Jazz, Pakistan’s leading digital operator, part of Veon Group, announced the appointment of Atyab Tahir as the CEO of JazzCash with effect from May 1, 2022, a statement said.

Tahir, currently serving as the country manager of MasterCard Pakistan and Afghanistan, has over two decades of international experience in banking and consulting.

He has also held senior positions at Fidelity Investments, Habib Bank Limited, Telenor Bank and easypaisa. He holds a BA degree from Dartmouth College and an MBA from Babson College.

Commenting on Tahir’s appointment, Jazz CEO Aamir Ibrahim, said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Tahir’s dynamic leadership, JazzCash will help boost financial inclusion across-the-board through innovative and customer-centric products.”

Tahir said: “JazzCash is at the forefront of Pakistan’s digital revolution processing more than five million transactions every day and accounting for almost 7 per cent of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the under-banked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.”

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in Veon Group’s FY21 results that were released on February 28, 2022, JazzCash has 15.2 million monthly active users (+24.9 per cent YoY) and 130,800 monthly active merchants (up 2.3 times YoY).