TDAP organises workshop for women entrepreneurs

TDAP organises workshop for women entrepreneurs

TDAP organises workshop for women entrepreneurs
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KARACHI: The Trade Development Authority of Pakistan (TDAP) Lahore organised the first of a series of workshops on ‘Market Analysis Tools’ for the capacity building of women entrepreneurs, a statement said.

Held at the Women Resource Centre and Incubator, the purpose of the workshop was to support women in trade and prepare them for export readiness, it added.

TDAP Deputy Director Fareeha Khan and Assistant Director Mahina Ghalib conducted the workshop which entailed a detailed presentation on the introduction and importance of HS Codes and ITC’s ‘Trade Map’ Tool, followed by a hands-on training of the said module.

Around 25 participants attended the workshop where questions were welcomed throughout the workshop to help answer participants’ queries and increase their understanding of the Trade Map.

The aim of the workshop is to equip the participants with the right set of tools, so they can easily access trade-related information for export development.

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Moreover, the workshop promotes women entrepreneurship development by enabling them to conduct strategic market research and have access to and understanding of one of the world’s largest trade database.

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