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BYD Unveils Innovative Luxury SUV at Geneva Auto Show

BYD Unveils Innovative Luxury SUV at Geneva Auto Show

BYD Unveils Innovative Luxury SUV at Geneva Auto Show

BYD Unveils Innovative Luxury SUV at Geneva Auto Show

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BYD, a well-known Chinese car manufacturer, attracted attention at the Geneva car show with its latest product, the Yangwang U8 luxury plug-in hybrid SUV. This vehicle comes with innovative features, such as the ability to float on water in emergencies, enhancing safety.

Moreover, the U8 is notable for its agility, capable of sideways parking like a crab or executing a tight turn due to its four electric motors, one on each wheel.

Although currently only available in China, BYD is considering exporting the Yangwang U8 to other regions, albeit with potential modifications to align with foreign preferences and regulations, as suggested by Guillaume Calvar, BYD’s marketing manager for France.

This cautious approach reflects BYD’s dedication to ensuring its products resonate with consumers and meet required standards globally.

Since its launch in November, the Yangwang U8 has gained significant popularity and sales success in China, selling over 3,600 units by January despite its premium starting price of 1.098 million yuan (approximately $152,550).

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Additionally, BYD expanded its luxury vehicle lineup in China with the introduction of the Yangwang U9 sports supercar, targeting performance enthusiasts with a starting price of 1.68 million yuan.

While BYD contemplates introducing its luxury Yangwang brand to European markets, its current focus remains on electric and hybrid vehicles, along with launching its premium Denza brand.

This strategic approach reflects BYD’s commitment to innovation, sustainability, and meeting the evolving demands of global consumers in the automotive industry.

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