Netflix animated holiday movie Klaus has been watched 30 million times around the globe during its first month.
Klaus lands among the streaming service’s most-watched original movies.
Klaus, a story of how Santa came to be, Netflix’s first original animated film.
It’s a part of an effort to build a library of family programming as it competes with new streaming rivals including Walt Disney Co.
Netflix only selectively releases viewership figures for programming it considers a hit.
The company counts a view when an account streams at least 70% of a movie.
Klaus has attracted high repeat viewing that not included in the nearly 30 million figure, Netflix said.
The number reflects viewership over the first 28 days since its Nov. 15 debut.
The film tells the story of a selfish postman and a reclusive toymaker who form an unlikely friendship.
It was written and directed by Spanish animator and Despicable Me creator Sergio Pablos.
The movie features the voices of J.K. Simmons and Jason Schwartzman.
The world’s largest streaming service, Netflix boasts more than 158 million subscribers around the world.
But it is facing new competition, particularly from Disney.
Disney removes its movies from Netflix and put them on the Disney+ streaming service.
Netflix has disclosed other data to show the appeal of its children’s and family programming.
It previously announced that live-action movie Tall Girl watched by more than 40 million accounts during its first four weeks.
While, Indian animated series Mighty Little Bheem has been viewed by 27 million.
The company plans to release several animated films for kids and families next year, said Netflix’s VP of original animation.
They include comedy The Willoughbys, an adaptation of a children’s book, and musical Over the Moon.
Last December’s thriller Bird Box streamed by more than 80 million households in its first month, Netflix said.