Selena Gomez has announced to release new beauty line, following big showbiz names launching beauty brands, including, Lady Gaga, Rihanna and others.
Selena Gomez has always spoken about the importance of embracing your individuality.
The singer hopes to continue that message with the launch of her new beauty brand, Rare Beauty.
Moreover, the brand’s name is a clear nod to the pop superstar’s recent album, ‘Rare’.
Gomez, in an Instagram video, is seen trying on different lipstick, eyeshadow and blush swatches, as well as using makeup sponges, announcing the exciting upcoming project.
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Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.
“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,” the star said.
Last year, Gomez filed for trademark of her name for cosmetics that would include fragrances, bath items, skincare, hair care, soaps, moisturizers, cleansers, incense, nail products, essential oils and other beauty goods.
Furthermore, the move follows other stars launching beauty lines.
Including Kesha, Lady Gaga, Rihanna, Millie Bobby Brown, Tracee Ellis Ross, Miranda Kerr, Victoria Beckham and Jessica Alba.
Pop-singer Selena Gomez raised the heart rates of her crazy fans with her stunning look in her next music video filmed in Los Angeles.
Selena seen shimmering in a jaw-dropping backless metallic gold dress in a video song from her newly released album ‘Rare’.
She appeared in a glittering dress during a shooting on January 28.
However, she chose thigh-high black boots to give a gorgeous look to her personality.
‘Rare’, which released on 10 January, has received a lot of positive reviews.