Women are sharing monochrome images of themselves on the social media platform in an attempt to encourage positivity and female empowerment in the midst of the pandemic.
While the exact beginning of this new photo challenge is unknown, posts tagged with #womensupportingwomen have over six million hits on Instagram, and #blackandwhitechallenge has over one million results.
The trend has become so popular that female celebrities across the globe are joining the initiative to post and nominate one another.
Meesha Shafi:
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Jennifer Anniston:
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Katrina Kaif:
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Cindy Crawford:
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Sara Ali Khan:
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