TikTok unveils $200 million fund to pay its content creators

TikTok is launching an initiative to pay directly to its most famous creators for their content. The business revealed it is creating a $200 million fund for the project.

Vanessa Pappas, general manager of TikTok U.S. said,

“Through the TikTok Creator Fund, our creators will be able to realize additional earnings that reflect the time, care, and dedication they put into creatively connecting with an audience that’s inspired by their ideas.”

She added,

“The $200 million fund will help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content.”

The company hasn’t specified how much of the $200 million individual creators can expect to receive, nor what the specific payment conditions are. We haven’t built on creators’ guidelines, either.

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The TikTok Creator Fund is expected to start accepting applications by August 2020. Being qualifying users should be at least 18 years of age, have a minimum number of followers, which is currently not defined, and “consistently post original content in accordance with our Community Guidelines.”