Selena Gomez’s cosmetic brand ‘Rare Beauty’ is launching next month

The ‘Lose You Love Me’ singer Selena Gomez is all set to launch her own beauty brand ‘Rare Beauty’ online and at Sephora stores on September 3.

Selena had announced the makeup line earlier this year and has put out an open casting call for people who would like to star in advertisement campaigns for the company.

However, the company has shared sneak peeks at the forthcoming colourful lipsticks, eyeliner and more on their Instagram page.

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This is makeup made to feel good in, without hiding what makes you unique. Coming September 3rd only to @Sephora, @sephoracanada, @sephoramx and RareBeauty.com. #sephora #sephorainjcp

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Aug 4, 2020 at 9:34am PDT

The singer wrote: “This is makeup made to feel good in, without hiding what makes you unique.”

“You know, I live in a time where it’s all about-face. It’s all about makeup. It’s all about how you look in a lot of ways and that can be exciting and fun but it can also be a bit dangerous”, Gomez added.

Selena Gomez , in new video promotion, said: “I wanted people to feel like makeup is something you can enjoy — it’s not something that you need. And I felt like that’s kind of who I am.”

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I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com. I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!

A post shared by Selena Gomez (@selenagomez) on Aug 4, 2020 at 9:31am PDT

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