Technology giant Apple has recently launched Apple Music TV exclusively for music videos. It will provide free, curated, 24-hour live-stream of popular music videos.

According to reports, Apple Music TV is only available for US residents and there’s no news if and when it will expand to more countries. It can be accessed from the under the browse tabs on Apple Music and Apple TV app.

Launched on October 19, Apple Music TV kicked off with a countdown of top 100 most streamed songs.

On October 22, it will play host to veteran rocker Bruce Springsteen to celebrate the release of his upcoming album, Letter to You (releasing October 23).

Moreover, the channel will stream some of Springsteen’s most popular music videos and a special live-stream fan event.

The music streaming platform will also host video premieres every Friday.

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On October 23, the streaming platform plans to debut ‘777’ by Japanese artist Joji and Gorgrous by American hip-hop star Saint Jhn.

The new Apple Music TV channel can be seen as a direct shot at YouTube’s dominance of the music video space.

Earlier, after the launch of iPhone 12 lineup, Apple discontinued the iPhone 11 Pro and iPhone 11 Pro Max and reduced the prices of its older iPhones including iPhone XR, iPhone SE, and iPhone 11.

Apple unveiled four new iPhones in a virtual event on October 13. The four iPhones include iPhone 12, iPhone 12 Mini, iPhone 12 Pro and iPhone 12 Pro Max.

Apple is no longer selling the top-of-the-line models including iPhone 11 Pro and iPhone 11 Pro Max that was launched in 2019 along with iPhone 11.

Apple first introduced a triple camera setup with the iPhone 11 Pro and iPhone 11 Pro Max. However, on the company’s website now, you would not find the listings of iPhone 11 Pro and iPhone 11 Pro Max.