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Acclaimed fashion designer Pierre Cardin dies at 98

Arhama AltafWeb Editor

29th Dec, 2020. 08:04 pm
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Pierre Cardin

Renowned fashion designer Pierre Cardin passes away aged 98. His family announced his demise on Tuesday.

“It is a day of great sadness for all our family. Pierre Cardin is no more,” the statement by his family said.

France’s Fine Arts Academy confirmed Cardin’s death in a tweet, adding that members of the academy were “very sad.”

Who was Pierre Cardin?

Cardin was known for his forward-thinking designs, helping shape what we now see as space-age aesthetics: Clean, curved lines. Bold, beautiful colors contrasted with black tights and leggings.

Helmets, visors, and experimental materials that exuded a sense of both adventure and a knowing playfulness.

He was also credited with bringing stylish clothes to the masses, popularizing the turtleneck sweater for men and bodysuits for women.

Cardin was the first designer to sell clothes collections in department stores in the late 1950s, and the first to enter the licensing business for perfumes, accessories and even food — now a major profit driver for many fashion houses.

His business sense was controversial. He sometimes faced criticism, accused of destroying the value of his brand and the notion of luxury in general. But he seemed largely unaffected by such comments.

“I don’t dream of money after all, but while I’m dreaming, I’m making money,” he told in an interview in 2007.

“It’s never been about the money.”

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