Prince Harry and Meghan Markle form new alliance with ethical investment firm

Britain’s Prince Harry and his wife Meghan Markle have formed yet another business collaboration, this time in finance, by joining up with an asset management firm that promotes socially responsible investing.

In addition to investing a portion of their funds with the New York firm, the couple will take on a new duty as “impact partners,” according to the firm Ethic’s website on Tuesday, without explaining the nature of the job.

The royal couple “share a lot of values with us, and we suspect, with many of you as well,” Ethic says.

“Working together, we hope to inform, educate and inspire widespread action around some of the most significant and defining issues of our time,” the organization added.

In an interview with the New York Times, the couple stated that they sought to democratize investing through partnering with responsible businesses.

“From the world I come from, you don’t talk about investing, right?” Meghan told the Times in a joint interview with Harry. “You don’t have the luxury to invest. That sounds so fancy.”

“My husband has been saying for years, ‘Gosh, don’t you wish there was a place where if your values were aligned like this, you could put your money to that same sort of thing?'”

Harry and Meghan have inked lucrative partnerships with streaming giants Netflix and Spotify, as well as other tie-ups with publishers and motivational speaking, after moving to California and stepping up from official royal duties.

In March, Prince Harry accepted a post as “chief impact officer” at Better Up, a life-coaching firm based in San Francisco, and he plans to publish his memoir in 2022.

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