Shehzada is pushed by the success of Shah Rukh Khan’s Pathaan

• Kartik Aaryan and Kriti Sanon stars in Shehzada.
• The release of Shehzada has been delayed by one week.
• KartyIs it always a good idea to put off the release of a movie.

Is it always a good idea to put off the release of a movie that will be released immediately after an event movie like Shah Rukh Khan‘s Pathaan? We consult specialists.

The record-breaking box office success of Pathaan will undoubtedly affect a lot of things. It has set a very high bar, and Shehzada is the first to feel the pressure. The comedy-drama, which stars Kartik Aaryan and Kriti Sanon in the key parts, is the Hindi version of Allu Arjun’s popular Telugu film Ala Vaikunthapuramulloo.

The release of Shehzada has been delayed by one week. The manufacturers released a statement, “Shehzada gets a new release date! Out of respect for Pathaan, this Kartik Aaryan Kriti Sanon starrer directed by Rohit Dhawan… will now release on 17th February 2023!”

Is it a good idea to delay the release of a movie that will be released right after an event movie like Pathaan? We have three significant instances of it in 2022 alone, including the release of Bachchan Pandey by Akshay Kumar on March 18—soon after The Kashmir Files (March 11). Kumar had acknowledged that the TKF wave had an effect on them.”Vivek ji ne Kashmir Files bana kar humara desh ke ek bohot bade dardanak sach ko samne rakha hain. Ye film ek aisi bhet bann kar ayi, ye aur baat hain ki meri picture ko bhi duba diya hain.”

Then, on May 20, Aaryan’s Bhool Bhulaiyaa 2 was released. The following film, Anek, was released on the 27th. Result? Although the content itself also passes via the scanner, the BB2 frenzy had a significant impact on it. A week later, on November 25, Varun Dhawan’s Bhediya saw a decline in sales due to Ajay Devgn’s mystery drama Drishyam 2, which had eclipsed it in popularity.

There are two ways to look at this, according to trade analyst Taran Adarsh. “There are two ways of looking at this. Earlier, Shehzada had a solitary release date. It had Valentines Day bonus as well on 14th. But now, they have missed out on that, and will clash with Ant-Man and the Wasp: Quantumania on 17th. Then a week later, Akshay Kumar- Emraan Hashmi’s Selfiee will release.”

According to our sources, the Shehzada team is preparing to add another promotional song to their movie in light of how well the songs in Pathaan flow together. Selfiee will experience the same thing. Atul Mohan, a trade analyst, emphasises the Shehzada and Ant Man fight, saying, “Ant Man is a big film, and they are going to clash now. It is a wait and watch situation.”

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