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Netflix is implementing new password-sharing prevention measures

Netflix is implementing new password-sharing prevention measures

Netflix is implementing new password-sharing prevention measures
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  • Netflix is advancing quickly with a fresh strategy to stop password sharing.
  • The streamer is now expanding its password crackdown to four new countries.
  • Netflix will still be accessible outside of the principal house, which is another advantage of the new system over the prior one.
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Netflix is advancing quickly with a fresh strategy to stop password sharing. The streamer has announced that it will start blocking any devices found using a password that has been shared illegally after accidentally publishing information about a stringent protocol they’re testing in other nations on the website’s help page. The streamer is now expanding its password crackdown to four new countries: Canada, New Zealand, Portugal, and Spain.

The new “purchase an extra member” option that became available on Wednesday in the aforementioned nations forms the basis of the experimental scheme. As an alternative to requiring everyone to purchase a separate membership, Netflix has already mentioned the potential of letting consumers pay for any additional users who use their accounts, and this new method provides the basis for that.

Up to two more accounts can be added by members for a fee of CAD$7.99 in Canada, NZD$7.99 in New Zealand, €3.99 in Portugal, and €5.99 in Spain every month per person. It’s less expensive than opening another account, but only subscribers to the regular or premium plans will have access to this function. A new “Manage Access and Devices” page will also be introduced so that you can check who is authorized to use the account and manage them all. Additionally, users must choose a primary location.

Users whose devices are found to be in breach of the terms of service and who fail to sign up for their own accounts while using someone else’s password outside of their primary residence will have their devices stopped after an indeterminate period of time. They will also be told that they need an account in order to use Netflix going forward, and anyone who decides to cave and pay will be able to change their profile to an account in order to save their viewing history.

Netflix will still be accessible outside of the principal house, which is another advantage of the new system over the prior one. The streamer faced criticism for asking customers to ask for a code in order to use the service when travelling, but it doesn’t appear that this is the case any longer. The use of Netflix on a hotel smart TV should no longer be a problem, and cell phones and other personal gadgets ought to function without any problems. In addition, Netflix has promised to keep its options open in case user feedback prompts modifications to the password scheme.

Netflix Isn’t Going to Let Backlash Stop It from Stopping Password Sharing

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 All things considered, Netflix made stopping password sharing one of its top priorities for the New Year, and despite significant opposition to the shift, its position hasn’t altered. They fully anticipate that a significant number of consumers will decide to cancel in response to the rollout in four new nations. The streamer believes that increasing their revenue in the future would depend on the estimated over 100 million households who utilize passwords that are illegally shared.

As the system is implemented in more nations, including the U.S., more problems will be resolved. However, only time will tell if Netflix will genuinely consider the temporary loss of customers to be worth it or if the system will ultimately cause more harm than good.

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