California arraigns e-cigarette firm ‘Juul’ for targeting teens
California announces to bring an action against Juul, the United States’ largest electronic cigarette manufacturer, for allegedly targeting minors with its marketing campaigns.
E-cigarettes have soared in popularity among young people since they were introduced about a decade ago.
California law prohibits the sale of vaporizing products to persons under the age of 21.
A joint lawsuit filed by California Attorney General Xavier Becerra and his Los Angeles counterpart alleges that Juul Labs failed to meet its obligations to verify the age of its customers.
Talking to press, Becerra noted that the number of high school students vaping in 2019 is 27.5 percent, up from 11.7 percent in 2017.
Becerra blames that, in part, on vaping products sold in “child-friendly fruity flavors,” like those previously sold by Juul.
“Today, we take legal action against the deceptive practices that Juul and the e-cigarette industry employ to lure our kids into their vaping web,” said Becerra.
The San Francisco-based firm also retained the email addresses of customers it had identified as minors in order to send them advertisements, according to the lawsuit.
Juul sales represent more than 64 percent of all e-cigarettes in the US.
Migraines can be relieved by eating oily fish
A diet high in oily fish, such as salmon, may help relieve...
Dairy foods can help you avoid a heart attack
Scientists discovered that persons who consume foods like butter, cream, and cheese...
An increase in Dengue Fever cases reported in Islamabad
An increase has been reported in the dengue fever cases in the...
Pakistan to spend on health sector in 2021-22, Asad Umar
Federal Minister for Planning Development and Special Initiatives, Asad Umar stated that...
Why frozen lemons are amazing?
We enjoy sharing fun, easy tips with you that have been around...