U.S. President Donald Trump’s daughter Ivanka Trump took to Twitter to support Goya Foods after the food company became the target of a social media boycott campaign sparked by its CEO’s effusive praise for Donald Trump.
“If it’s Goya, it has to be good,” Ivanka Trump, tweeted the company’s slogan in English and then repeated it in Spanish.
U.S. presidential adviser’s tweet, in which she is seen holding a can of Goya’s black beans, garnered over 35,000 retweets and 62,000 likes in little over 4 hours.
If it’s Goya, it has to be good.
Si es Goya, tiene que ser bueno. pic.twitter.com/9tjVrfmo9z
— Ivanka Trump (@IvankaTrump) July 15, 2020
Ivanka’s post appears to have fallen afoul of the ethical standards set for those working in the executive branch.
According to that law, “An employee shall not use or permit the use of his Government position or title or any authority associated with his public office to endorse any product, service or enterprise.”
White House adviser Kellyanne Conway was criticized in 2017 after she appeared to break similar federal ethics rules when she said on television that Americans should “go buy Ivanka’s stuff.”
The White House did not take any disciplinary action against Conway even after calls from the ethics watchdog.
In an interview, Conway decried the Goya Foods controversy. “It’s just a shame that people make everything so politicized, including food,” she said.
The hashtags #Goyaway and #BoycottGoya trended on Twitter after Robert Unanue, chief executive officer of the food company, appeared with Trump at the White House for the signing of an executive order creating an advisory panel aimed at spurring Hispanic prosperity.
“We’re all truly blessed at the same time to have a leader like President Trump who is a builder, and that’s what my grandfather did,” Unanue had said.
Earlier, when the CEO of Goya Foods praised the US president, he provoked outrage among the Hispanic community. Now he faces a boycott of his products.
“If it’s Goya, it has to be good!’ Marinades, seasonings, desserts, olive oil: Goya makes all of these and more. Its 2,500 products are staples in many US households but particularly those of the Hispanic community.
But the largest Hispanic-owned business in the US is no longer “good” for many. Critics say that Goya CEO Robert Unanue made a major faux pas when he praised the president after being invited to the White House.