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Philippines launches first business mission to Saudi Arabia after pandemic

Philippines launches first business mission to Saudi Arabia after pandemic

Philippines launches first business mission to Saudi Arabia after pandemic

Philippines launches first business mission to Saudi Arabia after pandemic

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  • The mission is organized by the Department of Trade and Industry.
  • The primary objective was to expand the geographical reach of Philippine brands.
  • Lion Heart Farms expressed optimism about the mission’s outcome.
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The Philippines conducted its first business-matching mission to Saudi Arabia since the COVID-19 pandemic, promoting its export products in the Kingdom this week.

Organized by the Department of Trade and Industry, the Philippine delegation, consisting of food, beverage, and personal care exporters, initiated their activities in Riyadh over the weekend. They concluded their endeavors in Dammam on Wednesday and will proceed to visit the UAE.

Rommel Romato, the charge affairs of the Philippine Embassy in Riyadh, informed the news that the primary objective of the mission is to create greater opportunities for Philippine brands and products to expand their geographical reach in the GCC region.

“The mission is a positive step towards increasing the global mindshare of Philippine brands through expansion and diversification of the country’s exports and their destinations.”

During its visit, the delegation held meetings with the Chamber of Commerce and Industry in Riyadh, Jeddah, and Dammam, along with various Saudi companies.

Philippine officials aim to enhance trade relations further, spurred by the increase in Philippine-Saudi trade volume from 2022 to 2023. Romato stated that this rise reflects “the complementarity of the two economies and the potential for further diversification.”

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The Philippines is actively promoting one of its top exports, tropical fruits, in Saudi Arabia, seeking to tap into the Kingdom’s demand for the product.

“There is a huge demand for tropical fruits here in Saudi Arabia and these have the potential for more trade growth … Bananas could be a lucrative product for the Philippines to increase its market share in Saudi Arabia among other produce such as cacao, pineapples, and mangoes,” Romato said.

Following President Ferdinand Marcos Jr.’s visit to Riyadh in October, during which Saudi business leaders signed a $4.26 billion investment agreement, the business-matching mission was initiated.

Lion Heart Farms, a producer of coconut sap-based products and a member of the trade delegation, expresses optimism about the visit’s outcome in the Kingdom.

“Saudi Arabia is opening up to the world and it is a fantastic privilege to present our organic, sustainable products to the KSA market,” Christian Eyde Moeller, president and CEO of Lionheart Farms, said in a statement.

“This mission will pave the way for further growth and success for Lion Heart Farms and other Filipino brands in the region.”

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