The Lahore Chamber of Commerce & Industry (LCCI) President Irfan Iqbal Sheikh said that tourism industry of Pakistan can inject billions of dollars to the national economy besides generating millions of employment opportunities and huge revenue to the exchequer.
While talking to the Chairman Tourism Development Corporation of Punjab (TDCP) Dr. Sohail Zafar Cheema at the Lahore Chamber of Commerce & Industry, he said that country is endowed with all ingredients to attract foreign tourists but dire need is to market itself as a tourism hub at the international level.
LCCI Senior Vice President Ali Hussam Asghar, Vice President Mian Zahid Jawaid Ahmad also spoke on the occasion while Executive Committee Members Haris Atique, Aqib Asif, Wasif Yousaf and Fayyaz Haider were present on the occasion.
Chairman TDCP Dr. Sohail Zafar Cheema said that private sector should invest in tourism industry as rate of return is very high.
He said that the Lahore Chamber of Commerce & Industry can play an important role in promotion of tourism sector of Punjab. He said that festival with safety measures can also attract foreign tourists.
Chairman TDCP said that Punjab in general and Lahore in particular safest place for the tourists as compare to the other countries.
He informed the participants of the meeting that chair lift and other projects at Ravi River are under consideration.
LCCI President Irfan Iqbal Sheikh said invited the Chairman TDCP to establish a desk at the Lahore Chamber of Commerce & Industry.
He said that Kartarpur corridor has opened new avenues for hotel and various industries and this opportunity should be fully tapped.
He that despite having beautiful landscapes, sceneries, historical heritage, mountains and other attractive places for international tourists, earnings from tourism sector is negligible just because of lack in marketing. He also urged Pakistani missions abroad to highlight soft image of the country.
Irfan Iqbal Sheikh said that changes in syllabi which would help familiarize the new generation with beautiful places of Pakistan.
He said every nook and corner of Pakistan is worth-seeing provided we glorify it in a way that the foreign tourists would come to see our civilization which is, no doubt, our pride. He said that this would also help improve the soft image of Pakistan world over.
He said the overwhelming majority of Pakistani people are peace loving and a little minority of extremists have distorted our image.
He informed the Chairman TDCP that the Lahore Chamber of Commerce & Industry is planning to organize Lahore Shipping Festival soon.