The Chinese app TikTok has gained immense popularity around the world in recent years and realizing this threat, Facebook-owned photo-sharing app Instagram has also released TikTok clon feature Reels in November last year.
The TikTok clone feature Reels was introduced in Brazil and now the company has decided to move it to the Explore section for user-profiles and public accounts, to make it easier for users to find 15-second clips.
After Brazil, it is also being offered to users of France and Germany.
Right now it’s not a full-fledged TikTok clon feature, but it’s clear that Instagram is constantly working on it.
The company has not yet said when the Reels will be rolled out worldwide, but it could be in the coming months.
Facebook’s proprietary app is trying to suppress TikTok in the same way it did with SnapChat.
That is, the Story feature was gradually rolled out to all users, and is now one of Instagram’s most popular features, and is used daily by as many people as not all SnapChat users.
Short videos like TikTok are now being fitted into the Instagram interface.
Facebook expects that with this feature, it can attract millions of TikTok users and the users will also like other popular features on Instagram.
Chinese companies have always been criticized for imitating American companies, but this time the American company has stolen their feature.
Instagram has chosen Brazil for the launch because the app is so popular there, while TikTok is not widely used there at the moment, and music is highly treasured in Brazilian culture.
Instagram also has the backing of the US government as TikTok is being scrutinized by US officials.
It is believed that the Chinese company ByteDance bought the app Musically in 2017 for one billion dollars and then turned it into Tik Tak, which quickly became popular all over the world.