Indian Police Joins ‘Pawri’ Trend For Social Media Advertising

Instagram influencer Dananeer Mobeen became an overnight social media sensation after her #pawrihorhihai video went viral all over the world.

The girl in the video says it’s me, it’s my car and, they are my friends and they are doing a party. The girl’s speaking style, fake english accent and tone was such that the video was funny to the users while it went viral in a few hours.

Many people have so far recreated it with their friends by copying the Instagram video while adopting the accent like her.

The popularity of the video reached cross-border earlier when popular Indian music producer and content creator Yashraj Mukhate mixed his musical touch to it. His music video became a massive hit.

 

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A post shared by Yashraj Mukhate (@yashrajmukhate)

Now Police of Indian state Uttar Pradesh has used this smart social media advertising technique and urged people to report any kind of noise pollution including neighbours’ late night party scenes.

Late night #PawriHoRahiHai aur aap disturb ho rahe toh call karein 112 pic.twitter.com/vc74SmtDmF

— Call 112 (@112UttarPradesh) February 14, 2021

They wrote on the social media account “Ye Hum hain aur humari car hai Agar late night pawri aapko disturb kar rahi hai toh Ye humara number hai 112″

which literally translated, “This is us and our car if late night parties are disturbing you this is our number 112.”

Note that, Dananeer is a social media influencer, a content creator with about 245K followers on Instagram. Soon after the video went viral, her profile recorded a massive fan following within a week.

The social media influencer Dananeer Mobeen on her Instagram story also expressed that she has been enjoying all the memes.

 

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A post shared by Dananeer | 🇵🇰 (@dananeerr)

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