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Ford receives 100,000 F-150 Lightning pre-orders in three weeks


Shariq Tahir

10th Jun, 2021. 11:29 am
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Ford receives 100,000 F-150 Lightning pre-orders in three weeks

Despite the fact that we only recently discovered about Ford’s Maverick truck, the company’s CEO is speaking to the media about the company’s other new electrified truck. The Ford Lightning F-150 pre-order count has apparently already hit 100,000, just three weeks after the electric truck was officially presented for commercial and retail customers.

In comparison, Tesla’s Cybertruck received over 250,000 pre-orders for the electric vehicle in just five days, and GMC’s electric Hummer sold out 10,000 pre-orders for an early edition model in hours.

Neither model is currently available, but according to SEMA’s Vehicle Landscape Report, Ford’s F-Series sold over 787,000 trucks last year and has 16.1 million trucks on the road in the United States.

In terms of what’s next, after introducing a sporty crossover, a full-electric workhorse, and a more affordable hybrid utility vehicle, CEO Jim Farley stated that the Explorer SUV will be the next to be electrified. The Explorer hybrid launched in 2019 with the same capacity as the gas model, but considering Lightning’s frunk, it’s easy to imagine how much extra storage it could bring.

On the other hand, Several car companies have established their footing in Pakistan due to the introduction of the Automotive Development Policy (ADP) 2016-21 which was designed to end the oligopoly of the big three automobile companies in the country. One of the results might be the Hyundai Santa Fe SUV.

The new players in the market have now begun competing with the established 3 and also each other to fight for the lion’s share of the Pakistani automobile market. The new automakers are launching multiple variants and models, especially SUVs which have taken the automotive landscape by storm.

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