KP women entrepreneurs imparted skill training

PESHAWAR: DEMO and Khyber-Pakhtunkhwa Information Technology Board (KPITB) imparted skill training to women entrepreneurs to empower them in leading the economic progress of the country, a statement said on Wednesday.

The two organisations launched SheMeansBusiness training workshops in Durshal, Khyber-Pakhtunkhwa, while the first three-day digital marketing and financial management workshop was conducted in Durshal Peshawar.

The training was attended by women entrepreneurs who belonged to various industries from hospitality and recreation, to healthcare and education. Through presentations and practical demonstrations, they were imparted skills related to the use of social media tools, content creation, online marketing and financial management.

“I am very pleased to see the response and motivation of our participants. The launch of SheMeansBusiness programme will help women from KP to learn from a world-class curriculum and apply digital and financial literacy tools to improve their businesses,” DEMO CEO Muhammad Bin Masood said.

“I believe digital skills are the skills of the present and the future and it pleases me to be able to play a part in imparting knowledge to a talented pool of women entrepreneurs. I am very excited and looking forward to the response we receive in the upcoming workshops at the rest of the Durshal,” he added.

KPITB managing director Dr Sahibzada Ali Mahmud said: “The launch of this programme has created an exciting opportunity for the entrepreneurs who want to equip themselves with the required expertise to be successful in this digital age, especially women-led businesses.”

“Seeing the response, I am very hopeful that this initiative will help in advancing the scope of digital skills of KP’s women entrepreneurs and bring a significant change in our economy,” he added.

The next workshops will be conducted in the upcoming months in Abbottabad, Swat, Swabi, Bannu and Mardan.

Global research reinforces the importance of women entrepreneurship as a building block in leading the economic progress of a country.

To carry this mission forward, DEMO, along with KPITB, partnered to conduct a series of three-day capacity-building training workshops across the seven Durshal community spaces.

Durshals are community spaces based in Khyber-Pakhtunkhwa, which aim at providing the youth with an opportunity to collaborate, innovate, access training, and launch new businesses.

The SheMeansBusiness programme launched in 2016 by Facebook supports women-owned enterprises to enter the digital economy through skills training and business inspiration.

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