Emirates shoots a new commercial at the top of Burj Khalifa

Emirates is no stranger to bold advertising, but its latest advertisement takes things to the next level.

The new advertisement depicts an Emirates cabin staff member in full uniform standing tall on the 828-meter-high Burj Khalifa.

She is one of only a few people who have had the honor of standing at the top of the world’s tallest structure, including Tom Cruise and Dubai’s crown prince, Hamdan bin Mohammed bin Rashid Al Maktoum.

The 30-second video begins with a close-shot of the cabin crew holding up message boards, a homage to the famous moment from the 2003 film Love Actually.

As the camera pans out, viewers notice that the employee, wearing her signature red Emirates hat and uniform, is standing at the very top of the Burj Khalifa by Emaar, providing a panoramic picture of the skyline.

Tim Clark, President of Emirates Airline, said, “We always look to challenge the norm and push boundaries at Emirates.”

“We do it every day through our innovative services, our best-in-class product, and of course through our advertising.”

“The calm and confidence of the cabin crew you see in the ad is an embodiment of our frontline team, serving travelers and ensuring their safety,” he added.

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Real or fake? A lot of you have asked this question and we’re here to answer it.
Here’s how we made it to the top of the world’s tallest building, the @BurjKhalifa. https://t.co/AGLzMkjDON@EmaarDubai #FlyEmiratesFlyBetter pic.twitter.com/h5TefNQGQe

— Emirates Airline (@emirates) August 9, 2021

The advertisement will be customized for several markets within the Emirates network, incorporating appropriate messages for various audiences.

The first TV campaign will air in the United Kingdom.

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