‘Manufactured in Pakistan’ phones exported to UAE

Pakistan has become the smartphone exporter after sending the first-ever shipment tagged ‘Manufactured in Pakistan’ to United Arab Emirates (UAE).

On Friday, Inovi Telecom exported a shipment of 5,500 4G-enabled smartphones to the UAE.

Advisor to Prime Minister of Pakistan for Commerce and Investment Abdul Razzak Dawood confirmed this news through his Twitter post.

“It’s a great day for Pakistan’s exports as Inovi Telecom has just exported the first consignment of 5,500 “Made in Pakistan” 4G mobile phones to the Middle East. We hope that this will be the beginning of an era of high value-added exports from Pakistan.”

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This also marks the beginning of product diversification from our traditional exports. I urge other mobile manufacturers in Pakistan to emulate this example & aggressively export their products.@mincompk @emergingpk @aliya_hamza #MadeinPakistan #pakistanmovingforward

— Abdul Razak Dawood (@razak_dawood) August 14, 2021

The Pakistan Telecommunication Authority (PTA) also congratulated the company on exporting the smartphones and hopes for a further increase in the exports in the smartphone sector. “This is the result of concerted efforts for the development of mobile device manufacturing ecosystem in the country,” said the regulator in a statement.

PTA congratulates the company for this landmark achievement. This is the result of concerted efforts for the development of mobile device manufacturing ecosystem in the country.

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— PTA (@PTAofficialpk) August 14, 2021

Inovi Telecom Pvt Ltd was granted the rights to manufacture smartphones back in April. It has fulfilled its goal of exporting smartphones within four months.

As a part of this policy, Inovi Telecom Pvt. Ltd was issued mobile manufacturing authorization by PTA on 9th April 2021. Within 4 months, the company has managed to achieve exporting '#ManufacturedinPakistan' phones.

— PTA (@PTAofficialpk) August 14, 2021

The CEO Zeeshan Mian Noor said that their target is the low-end market of the Middle East.

“We are manufacturing the Chinese brands and there are a large number of expat workers in the Gulf countries,” he said, adding the high-end consumers of Gulf countries prefer top world-class mobile brands and we should not even try to get involved in that market.”

IT and Telecom Minister Syed Amin ul Haque told the media that the current government policies have helped Pakistan to go from mobile importer to exporter.

He further added that a conducive environment was provided to the local manufacturers. Also, the smuggling of smartphones has been stopped with the help of the Device Identification Registration and Blocking System (DIRBS).

He also said the local manufacturers will slowly move to the manufacturing of high-end phones after the production of spare parts for mobile sets commences next year.

Transsion Tecno Electronics CEO Amir Allahwala said that China has an export value of $140 billion for smartphones.

“The Chinese are moving towards high-tech items and shifting their mobile set manufacturing to countries like India, Vietnam, Indonesia and Bangladesh,”

He further added that Vietnam and Indonesia have high labor costs, and Chinese businesses are not in favor of expanding their businesses to India due to high political tensions.

“Now Pakistan is the only player left to compete with Bangladesh, but is the government ready to provide same level of facilities to us too?” he asked. “We have proved that investors can meet the targets but the future of mobile set exports depends on the government policies,” he remarked.

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