Pakistani exporters need to set up good brands for Chinese markets: diplomat

BEIJING: The Pakistani exporters needed to establish good brands to attract Chinese customers and further enhance exports to China, a diplomat said.

Expressing satisfaction over the tremendous increase in exports to China in the first-half of 2021, compared to the first six months of the last year, Commercial Counsellor of Pakistan Embassy in Beijing Badar uz Zaman said: “Since China has offered many concessions to the Pakistani exporters, and many exhibitors and exporters are also working to market their products into the Chinese market after signing the free trade agreement between Pakistan and China, there is a significant increase of 85 per cent in exports in the first-half of 2021, compared with the same period of 2020.”

Talking to APP in an exclusive interview, he also said the per capita income was increasing in China, and now the consumer products were gaining a lot of attention from across the world.

“Pakistan is also good in the consumer products, especially in textiles, leather, sports goods, surgical and food-related industries and agro-based products, which are in high demand in China,” he added.

Zaman said that the Pakistani exporters needed to establish good brands because Chinese consumers prefer to buy brands, adding: “If we are able to market our good brands in China by setting up export offices and by engaging the big importers, then we will definitely see the growth in exports.”

According to the official data from the General Administration of Customs of the People’s Republic of China (GACC), Pakistan’s export to China crossed $1.735 billion in January-June in the first-half of 2021, registering an increase of 70.30 per cent during the first-half of the current fiscal year (2020/21).

The bilateral trade between Pakistan and China witnessed a significant increase, despite the Covid-19 pandemic. Pakistan’s exports stood at $1.735 billion in the first-half of FY21, up 70.30 per cent from $1.019 billion during the same period of the previous year.

Last month, Adviser to the Prime Minister on Commerce and Investment Abdul Razak Dawood had tweeted that Pakistan’s export to China registered an increase of 34 per cent in FY2020/21.

“I’m pleased to share that our exports have done quite well in our major markets. During [the] financial year 2021, our exports to China increased 34 per cent to $2.33 billion, compared with $1.74 billion in the previous financial year, registering an increase of $586 million,” Dawood tweeted.

However, China’s export to Pakistan also increased 48 per cent to $10.87 billion during the period under review, compared with $7.35 billion during the previous year.

The total volume of trade between China and Pakistan had increased 50.80 per cent to $12.60 billion, compared with 2020, which was $8.37 billion due to the Covid-19 pandemic.

Among the growth of trade in major products between the two countries, textiles, seafood and agricultural products have increased year-on-year, which has promoted Pakistan’s economic recovery and increased its exports to China.

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