Pakistan signs MoU with China to promote tourism

ISLAMABAD: Pakistan and China signed a memorandum of understanding (MoU) under the auspices of the Shanghai Cooperation Organization (SCO) during the two-day China-Pakistan two-way tourism promotion conference.

Board of Investment (BoI) secretary Fareena Mazhar said the signing of an MoU on establishing cooperation mechanisms among the SCO tourism cities between the Qingdao Tourism Association and the provinces of Punjab and Sindh will prove to be a stepping stone in rejuvenating the two-way tourism relations between the two countries.

She said the BoI strongly believe that now is the time to join hands and facilitate two-way tourism-related business initiatives, as the aspiration to promote the tourism sector comes from the highest office.

Prime Minister Imran Khan has time and again reiterated the need for the development of the tourism sector in Pakistan, she said.

BoI Islamabad project director on Industrial Cooperation under CPEC, Asim Ayub, said that Pakistan has immense investment potential in the tourism sector and the BoI is making efforts to facilitate bilateral investment cooperation between Pakistan and China.

Aftab-ur-Rehman Rana Rana, managing director of the Pakistan Tourism Development Corporation (PTDC), Wang Rongguo, researcher of Shandong Provincial Department of Culture and Tourism, Hao Guoxin, deputy director of Shanghai Cooperation Organization (SCO) Demonstration Area (SCO-DA), Muhammad Ali Khoso, managing director of Sindh Tourism Development Corporation, Muhammad Tanveer Jabbar, managing director of the Tourism Development Corporation of Punjab, Fang Peng, general manager of SCO-DA, Wang Zihai, honourary investment counsellor of the BoI and director of Pakistan-China Center, besides others representatives from the tourism departments of Shandong, Weihai, Rushan, Qingdao, Punjab and Sindh, were present on the occasion.

The BoI secretary appreciated the efforts undertaken by Honourary Investment Counsellor of Pakistan in China Wang Zi Hai for providing his opinion and cooperation to the BoI in organising the conference, while taking onboard the representatives from the federal and provincial tourism development corporations from the Pakistan side.

Qingdao, the major metropolis of the Shandong province, and known as the “the Switzerland of the East” is cooperating with the provinces of Punjab and Sindh, which will go a long way in paving the way for a sustainable bilateral tourism development journey.

Qingdao had already established sister city relations with Karachi, which is the largest and the most economically vibrant coastal city of Pakistan. Both cities are bestowed with enormous potential for cultural and touristic cooperation.

PTDC managing director Aftab-ur-Rehman Rana delivered a brief presentation on the tourism sector of Pakistan.

He said Pakistan is one of the few countries in the world, which is blessed with diverse inventory of tourism attractions and unique endowments of national landscape features.

Xia Peng, director of business, tourism, culture department of the Management Committee of the SCO Demonstration Area, said that the aim of signing the MoU is to market and promote Pakistan and China’s high-quality cultural and tourism resources, and facilitate the mutual understanding between the people of the two countries.

Muhammad Ali Khoso, managing director of Sindh Tourism Development Corporation, Pakistan, introduced the audience to the immense potential for tourism in Sindh.

Muhammad Tanveer Jabbar, managing director of Tourism Development Corporation of Punjab, expressed his views on the significance of the bilateral tourism promotion initiative and informed the participants regarding Punjab’s tourism resources.

He said it was for the first time that Punjab has collaborated with the Chinese provinces in the tourism sector in an inclusive manner.

Hai thanked the BoI team for facilitating such an impactful online conference, and for ensuring the participation from relevant federal and provincial tourism departments in Pakistan.

The signing ceremony of the Initiative on Establishing Cooperation Mechanisms among SCO Tourism Cities took place online during the conference.

Representatives from the Sindh Tourism Development Corporation, Tourism Development Corporation of Punjab, and Qingdao Tourism Association signed the document, which was accepted with an overwhelming sense of enthusiasm and the conviction among the participants to undertake impactful tourism projects under the umbrella of the MoU.

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