Pakistan to revive tourism through Chinese cooperation: envoy

BEIJING: Pakistan will revive its tourism through cooperation with China, Pakistan’s Ambassador to China Moin ul Haq said.

“Pakistan has recently signed a memorandum of understanding (MoU) on tourism with the Chinese tourism associations and forged partnership with the travel agencies,” he said at the 2021 World Tourism Cities Federation (WTCF) Fragrant Hills Tourism Summit and World Conference on Tourism Cooperation and Development.

“We are to launch a Chinese-language website called Discover Batie (also known as Discover Pakistan) to popularise Pakistan’s rich repertoire of culture and tourism resources across China,” he added.

The theme of this year’s WTCF Fragrant Hills Tourism Summit and World Conference on Tourism Cooperation and Development 2021 is “Revitalising World Tourism and Energising City Development”.

The event conducted the in-depth analysis on the new demands, new changes and new trends brought by the Covid-19 pandemic on the development of world tourism and tourism cities, explore new opportunities, new agenda and new actions for the sustainable development of world tourism in the post-pandemic era, provide the support of concept, technology and model for the comprehensive recovery of world tourism.