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Women economic empowerment essential to develop society: ambassador

Women economic empowerment essential to develop society: ambassador

Women economic empowerment essential to develop society: ambassador

Image: APP

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ISLAMABAD: Women economic and social empowerment is essential for the development of any society and also for sustainable economic development, the Italian envoy said.

In Pakistan, women are leading the economic and political arena and there are huge opportunities for women also in the Small and Medium Enterprises (SMEs) sector, Ambassador Andreas Ferrarese told APP, during a visit to the annual charity bazaar held by the Pakistan Foreign Office Women Association (PFOWA).

The ambassador, accompanied by his wife Albana Ferrarese, said that Pakistani women are playing an important role in handicrafts, food and hotels and many small and big businesses.

Today, the Pakistan Foreign Office Women’s Association held a charity bazaar to further highlight its economic and social role, he said.

He stressed the need to increase such activities in the future so that women could move towards greater economic empowerment.

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On the occasion, Albana Ferrarese said that in the near future “we are moving towards establishing an Italian Institute of Culture in Pakistan, which will enhance cultural cooperation between the two countries and also help bring women of both the countries closer.”

She said that she was very much impressed with the local art and craftsmanship of women in Pakistan, whose business model can now be easily developed in modern trade. Today is the era of e-commerce and women can take business orders from across the world, including European countries and move towards their economic strength.

“Pakistani women are very hardworking and skilled. There are many opportunities for them, including handicrafts, hoteling and cooking,” she said, adding that the Italian pizza is very popular in Pakistan and Pakistani women are also good at making pizza.

Albana Ferrarese said that these commonalities can help bring Pakistan and Italy closer.

The joint family system is of utmost importance in the shared traditions of Pakistan and Italy and these things will bring the two countries closer in the future, she said.

She lauded the PFOWA for keeping up its charitable services even during the pandemic, besides taking part in the awareness drive about diseases.

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Talking of dresses in the Charity Bazaar 2021, she said, they are simply wonderful. “You have got a variety of fabrics and then they are complimented with amazing colours that give you a message of joy and freshness.”

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