Careem’s investment in Pakistan reaches $100 million; 800,000 jobs created

Careem’s investment in Pakistan reaches $100 million; 800,000 jobs created

Careem’s investment in Pakistan reaches $100 million; 800,000 jobs created

Careem Photo: File

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ISLAMABAD: Since its inception in 2015, Careem has invested $100 million in Pakistan, creating a customer base of 9 to 10 million people.

Careem, the Super App of the Middle East and Pakistan, has partnered with Oxford Economics to release “The Socioeconomic Impact of Careem”, an independent report, including data from 2015/19.

The report is a detailed account of how Careem has contributed to the opportunities of income generating activities, providing reliable services that simplify lives, safer mobility for women and the socio and economic impact on captains, customers, colleagues and the local communities.

The report includes in-depth data of Careem captains and customers, their demographics, total trips taken on Careem in addition to the economic impact created by the company.

The customer base of Careem Pakistan consists of 64 per cent men and 36 per cent women. Similarly, the report indicates that Careem Pakistan has a total of 800,000 registered captains.

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Zeeshan Baig, country general manager of Careem Pakistan, said: “It brings me great pleasure to see the impact Careem has made in Pakistan over the years. It has not only paved the way for a shift in the digital ecosystem in Pakistan but also contributed massively to the lives of millions of people. The scale at which Careem has provided employment opportunities and the people we have moved over the years truly humbles me.”

The report also includes data-driven information based on a sample survey of Careem captains, their livelihood, demographics, reasoning, behaviours and backgrounds.

Careem is also known for taking the initiative of defeating the social “shock-factor” of women driving around by providing them with an opportunity to become captains.

Today Careem has more than 1,600 women captains registered having an average rating of 4.83. Women captains have covered a distance of 4,500,000km, taking more than 570,000 rides.

Transforming into a Super App; Careem offers multiple opportunities, as it expands its services from mobility of people (ride-hailing) to adding mobility of things, as well as mobility of money, including food, daily essential deliveries, peer-to-peer credit transfer and mobile top-ups.

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