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Toyota Prius Returns To The UK After Being Kicked Out By SUVs

Toyota Prius Returns To The UK After Being Kicked Out By SUVs

Toyota Prius Returns To The UK After Being Kicked Out By SUVs

Toyota Prius Returns To The UK After Being Kicked Out By SUVs

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Initial Absence in the UK:

Last year, Toyota announced it wouldn’t introduce the 5th-generation Prius PHEV to the U.K., citing the tough competition from SUVs.

This decision disappointed many UK consumers, leaving them unable to purchase the sought-after hybrid.

Prius Return Announcement:

However, there’s good news as the Prius is set to make a comeback in the UK market.

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Despite its previous absence due to the UK’s SUV preference, Toyota has responded to the growing demand for hybrids, signaling a reversal of its decision.

Performance and Powertrain:

The new Prius comes in both hybrid and plug-in hybrid models globally, with only the plug-in hybrid powertrain available in Europe.

It features a 2.0-liter four-cylinder engine coupled with a front-mounted electric motor, generating 220 hp (164 kW/223 PS).

The 13.6 kWh battery allows for an electric-only range of up to 53 miles (85 km), according to local testing standards.

Interior and Pricing Updates:

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Toyota has made significant improvements to the interior, focusing on enhancing materials and technology to provide a more luxurious and comfortable experience for owners.

Despite the upgrades, the new Prius comes with a higher price tag, starting at €45,290 in Germany, which might raise concerns about its affordability relative to its size.

Market Trends and Consumer Interest:

Despite the concerns about pricing, Toyota remains confident about the demand for hybrids, supported by recent data from S&P Global, which indicates that hybrid and PHEVs accounted for 10 percent of global vehicle sales in recent months, suggesting a growing interest in electrified vehicles.

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