The general elections will be held on Feb 8, 2024 in country.
All media channels should ensure adherence to PEMRA Rules 2015.
Electronic media has key role in raising awareness among people.
ISLAMABAD: Pakistan Electronic Media Regulatory Authority(PEMRA) has issued instructions to the media for coverage of general elections.
PEMRA said that according to the Election Commission of Pakistan (ECP), the general elections will be held on February 8, 2024 in the country . In this regard, all media channels should ensure adherence to PEMRA Rules 2015.
PEMRA said that it is the responsibility of every Pakistani to make democracy, democratic values, and elections transparent, people and institutions should cooperate fully for conducting transparent elections and electronic media has a key role in raising awareness among the people.
The directive states that the formation of public opinion is the job of the media to strengthen the democratic process, take into account all the facts in the electronic media election transmission, and not broadcast any news that creates doubts in the minds of the public, any negative or false information. Elections should not be sabotaged by news. Broadcasting any such news will be a violation of PEMRA rules.
He said that without a delay mechanism, live broadcasts would not be shown, and reporters, anchors, and producers, discuss the content before broadcast, ensuring effective media monitoring and editorial control.
In the guidelines, PEMRA said that talk show guests’ words should be verified before making news, and no person or organization should be accused of any news without verification.
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According to PEMRA, in case of a serious accusation by the guest, the party should take a stand, and no hateful content or conversation should be aired during the broadcast.