PIA, Golootlo and PayPak get into partnership

KARACHI: Pakistan International Airlines (PIA) along with 1LINK, a consortium owned by 11 major banks in Pakistan, and Golootlo have partnered to jointly promote and market each other’s products, a statement said.

PIA Chief Executive Officer Air Marshal Arshad Malik, 1LINK Chief Executive Officer Najeeb Agrawalla, Golootlo Chairman Majjid Bashir and Golootlo Managing Director Syed Ahsan Aslam along with representatives and CEOs of all major banks in Pakistan attended the launch ceremony.

1LINK CEO Najeeb Agrawalla said: “We are extremely delighted to take PayPak to the next level with another exciting benefit for our cardholders with our partnership with Golootlo.”

“PayPak has achieved tremendous growth in a short span of time and the alliance with our national flag carrier is another step towards making PayPak card the best debit card scheme in Pakistan and is strengthening our commitment to support the agenda of incentivising digitisation by bringing unique products for banks’ customers,” he added.

Golooto MD Syed Ahsan Aslam added: “Golootlo strives to bring unmatched value to the Pakistanis and this strategic partnership is yet another feather in our cap.”

“With this alliance, PayPak card holders and Golootlo consumers will be able to enjoy a 15 per cent discount on PIA domestic and international flights throughout the year. Golootlo is playing a pivotal role in migrating consumers to digital through incentivisation and value adds which are required to form the digital first habit,” he added.

PIA CEO Air Marshal Arshad Malik said that he truly believes in creating corporate synergies and it benefits the customers who are increasingly becoming more conscious of getting best value for their money.

The national flag carrier is integrating technologies in its marketing mix to make customer journey and interaction with their national flag carrier, convenient and user friendly, Malik added. With this partnership in place, PIA and Golootlo will jointly promote Pakistan’s first truly indigenous payment scheme PayPak, developed under the guidance and advice of the State Bank of Pakistan (SBP).

Through this strategic alliance, PIA will provide attractive discounts on all international and domestic ticket purchases by the PayPak cardholders and loyalty programme members. PIA would also make its inventory available on Golootlo App with attractive incentives and benefits.

PayPak loyalty programme and co-badged card holders is effectively working towards complete digitization of the country’s financial services.

It offers benefits such as insurance and takaful coverage worth Rs100,000 for all the cardholders for accidental and natural death (all causes), along with Golootlo deals and discounts across more than 21,000 merchants nationwide.

The partnership with the PIA will further enable its members to avail quality travel services at much more affordable prices.