Mango Diplomacy is the best way to create Pakistan’s soft image says President

Syed Umarullah HussainiWeb Editor

07th Oct, 2020. 11:44 am
Mango Diplomacy

President Dr. Arif Alvi said that Mango Diplomacy is the best way to create Pakistan’s soft image around the world.

Taking to his official twitter handle, President Dr. Arif Alvi said:

Mango diplomacy, that was done this year, is the best way to expose heads of states & govts, princes & kings to Pakistan, creating a soft image describing Pakistan as a ‘strategic economic hub’ with exquisite culture, traditions, cuisine, fruits, and above all its people.

Earlier Prince Charles, the heir to the British throne expressed his love for Pakistani delicious mangoes and thanked President Arif Alvi for sending a gift of Pakistani mangoes.

In a letter written to President Dr. Arif Alvi, Prince of Wales Prince Charles had thanked President Dr. Arif Alvi and said he was amusingly amazed upon receiving mangoes’ gifts.

“Pakistani mangoes are very delicious,” the Prince wrote in a letter and added that he and his wife really appreciate the wonderful gift of mangoes.

President Dr. Arif Alvi had sent the gift of mangoes to various heads of states under Mango Diplomacy.

In July, President Arif Alvi had decided that Pakistan would promote trade by gifting mangoes to all friendly countries.

The mango gifts had been dispatched to Nepal, Singapore, Spain, the UK, Italy, Turkey, Qatar, Oman, Malaysia, Morocco, Kuwait, the Kingdom of Saudi Arabia, and other friendly countries.

Notably, Pakistan dispatched overall 4,810 kilograms of mangoes to the heads of states of 17 countries.

What’s so Unusual about Pakistani Mangoes?

Mangoes are not only Pakistan’s national fruit, they are also part of the culture, a networking tool, an instrument of social bonding and a diplomatic emissary worthy of being gifted to dignitaries all over the world.

Pakistan is ranked sixth in terms of mango production and fifth in terms of mango exporting countries in the world.

The country’s mango industry has a volume of Rs100 billion while millions of people are employed in the industry.

Sindhri is often considered as one of the best varieties of mangoes in the world because of its unique taste and size.

The Chaunsa mango is known as one of the best in the world. It is now grown in a number of places around the world, but originated in Rahim Yar Khan and Multan in Punjab. It is unusually sweet, with a wonderful fragrance, and has delicious, soft, succulent flesh with the a minimum of fiber. From the outside it might not look like a thing of beauty — it usually has a pale, matte-yellow appearance — but inside the thin peel lies a delight waiting to be discovered.

Pakistani mangoes are primarily consumed in the ethnic (Asian) consumer segment, but there is a growing trend of exports to North America and Europe, premium import markets with a 62 percent share in global mango imports.

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