American Professional Wrestling company WWE has made a historic move by announcing the appointment of first Muslim vice president and general manager.
Media reports said, Bandar Al-Mashhadi will lead WWE’s strategic business initiatives and day-to-day operations in Middle East and North Africa (MENA) region.
Al-Mashhadi will work with partners across all of WWE’s lines of business, including television, live events, marketing, sponsorship, advanced media, licensing and merchandising.
He will also manage local operations for the company’s 10-year partnership with the Saudi General Entertainment Authority.
WWE Executive Vice President, James Rosenstock said “We are excited to welcome Bandar to our international leadership team and confident that his experience in managing successful partnerships in Saudi Arabia and the Middle East will have a significant impact on WWE’s continued growth,”
Al-Mashhadi has more than 20 years of experience as an executive in Saudi-based companies. He spent the past six years at OSN (Orbit Showtime Network is a direct-broadcast satellite provider serving the Middle East and North Africa, France, and United Kingdom), most recently as Managing Director, leading implementation of the broadcaster’s corporate strategy in Saudi Arabia.
During this time Bandar Al-Mashhadi also served a one-year deployment as Advisor to the Minister of Media in Saudi Arabia, leading multiple Vision 2030 initiatives including the privatization of the Saudi News Network.
Earlier in his career, Bandar Al Mashhadi spent more than a decade at BAE Systems in the Kingdom of Saudi Arabia, rising to Director of Portfolio Management and undertaking strategic leadership placements with joint venture partners.