PCB signs 3-year broadcasting deal with Sony Networks India for PSL, other games

Arhama AltafWeb Editor

25th Jan, 2021. 07:32 pm
PCB deal with Sony Network Pictures

Pakistan Cricket Board (PCB) has signed a three-year deal with Sony Pictures Networks India (SPN) to broadcast all of Pakistan’s home international games and also the Pakistan Super League (PSL).

According to the details, the PCB has signed multiple high-profile broadcasting deals with various channels across the globe to telecast Pakistan’s matches as well.

The upcoming edition of the PSL is scheduled to take place on February 20, 2021, with the match between Karachi Kings and Quetta Gladiators.

PCB Chief Executive Wasim Khan said through this deal the South Asian fans will be able to follow Pakistan cricket closely.

“The PCB welcomes Sony Pictures Networks India to its list of elite broadcasters who will have rights to Pakistan’s bilateral series and PSL 2021-23. Through this partnership, cricket fans in South Asia will be able to follow and enjoy high-quality cricket action in Pakistan across all formats featuring some of the finest modern-day stars,” he said in a statement.

“Sony Pictures Networks India (SPN) has acquired the broadcast rights of the Pakistan Cricket Board for a tenure of three years. SPN will air all of Pakistan’s home international games along with the Pakistan Super League. With the acquisition of PCB rights, Sony Pictures Networks India has broadcast rights to a total of five international cricket boards,” said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Network India.

Moreover, SNP will telecast the upcoming series between Pakistan and South Africa, scheduled to begin on Tuesday.

On the other hand, the cricket board has also signed deals with Sky Sports, Willow TV, Flow Sports, and SKY NZ to telecast matches in various regions around the world. Further negotiations with broadcasters in Australia and the Middle East are currently ongoing.

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