Golf Youth Movement Includes Rising Stars Ko, Korda

Golf Youth Movement Includes Rising Stars Ko, Korda

Golf Youth Movement Includes Rising Stars Ko, Korda
  • Tickets for the U.S. Ladies’ Open are up over half over the three-year, pre-COVID normal.
  • The game is drawing more attention and sponsorships in the post-Covid period.
  • Women’s golf is on the ascent, an energy swing not lost on fans and backers.

South Korea’s Jin Young Ko and America’s Nelly Korda are not yet easily recognized names, however are driving the charge.

They consolidated to win nine LPGA Tour competitions last year. Positioned 1-2 on the planet, both arrived on Forbes’ 2022 rundown of top 10 most generously compensated female competitors on the planet.

Ko gathered $4 million from supports manages LG Electronics, Jeju SamDaSoo mineral water, Korean Air and Rejuran skincare items. Korda, who got back to activity this week after medical procedure to fix a blood coagulation in her arm, procured $3.5 million in supports with in excess of 10 patrons, per Forbes. She has in excess of 504,000 adherents on Instagram.

Lexi Thompson stays perhaps the greatest attract ladies’ golf with her strong swing alongside previous NCAA champion and August National Women’s Amateur victor Jennifer Kupcho, who is falling off her most memorable significant title.

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Then there’s kid Rose Zhang, who in the following couple of years could turn into the greatest hybrid player on the LPGA Tour since Michelle Wie West, who got gigantic media consideration when she turned expert seven days before her sixteenth birthday celebration in 2005.


Zhang won the 2020 U.S. Ladies’ Amateur and has been the highest level beginner on the planet since. She brought home the NCAA title last month as a rookie at Stanford and aided the Cardinal to a public title while hoarding a NCAA record 69.68 scoring normal.

The adolescent motorcade likewise incorporates 16-year-old Anna Davis. She knocked some people’s socks off subsequent to winning the August Women’s Amateur and two times getting a support’s exclusion to play on the LPGA Tour — taking care of business the twice. Like different players this week at the U.S. Ladies’ Open, Davis was gifted with another rental vehicle to use to get around Southern Pines.

Just issue is she doesn’t have a driver’s permit.

“Yeah, it’s all right,” she said with a shrug. “It’s a pretty car, though, so I’m OK just sitting in it.”

On the whole, there are 22 players younger than 20 contending at the U.S. Ladies’ Open this week and 29 beginners. The three U.S. significant victors last year were 19, 21 and 23 years of age.

“Look at all the amateurs that continue to either be exempt or qualify into this championship,” said Shannon Rouillard, a senior director with the UGSA. “We’ve averaged somewhere in the vicinity of 30 amateurs in this championship over a number of years. I think right there that just speaks to the future of the women’s game moving forward.”


While tomorrow looks encouraging for the ladies’ down, it’s not doing really awful today — particularly abroad, where it is unimaginably well known.

There are around 30 credentialed worldwide media individuals on location at Pine Needles this week and roughly 200 additional in the USGA’s virtual media center.

Of the main 10 players in the ladies’ reality positioning, eight are worldwide players. It’s been that way for quite a long time, as the LPGA Tour was well in front of the PGA Tour in drawing in the best players from each edge of the globe.

On Thursday, Sweden’s Ingrid Lindblad kept the most reduced round by a beginner in the 77-year history of the U.S. Ladies’ Open, a 6-under 65 that abandoned her a single shot first-round pioneer Mina Harigae.

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Lydia Ko, who was brought into the world in South Korea and brought up in New Zealand, won her most memorable LPGA occasion as a beginner when she was 15. She came to No. 1 on the planet interestingly at age 17 and presently has 17 LPGA Tour triumphs.


Yuka Saso, with double citizenship in The Philippines and Japan, won the U.S. Ladies’ Open last year at age 19.

What’s more, partnerships are paying heed.

New Jersey-based innovation firm Cognizant put resources into golf by turning into a worldwide accomplice for the Presidents Cup, however not without putting resources into the LPGA Tour as title backer of the Founders Cup. It raised the satchel to $3 million, the biggest among standard LPGA occasions.

Aon, the London-based monetary gamble insurance agency, made the “Aon Risk-Reward Challenge” reward for people, granting a $1 million award to the champ of each visit. KPMG and Chevron at first entered the men’s golf market. Both are currently title supporters for ladies’ majors and have collected prize cash to record levels.

Complete award cash this season has peaked $90 million, a major jump from $67 a long time back. That actually fails to measure up to the men, which has a more profound legacy and has inclined toward the strong allure of Tiger Woods. Totes top $425 million on the PGA Tour.


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