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Peter Schmeichel justifies Manchester United’s stance in Davos

Peter Schmeichel justifies Manchester United’s stance in Davos

Peter Schmeichel justifies Manchester United’s stance in Davos

Peter Schmeichel justifies Manchester United’s stance in Davos

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  • Manchester United legend Peter Schmeichel defended the club’s decision.
  •  Speculation that it is being used to sell the team to possible purchasers.
  • The club has erected a lounge on the main high street of the Swiss ski resort.
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Peter Schmeichel, a legendary Manchester United goalkeeper, defended the team’s decision to set up a luxurious lounge at the World Economic Forum in Davos this week, which fueled speculation that it was done to pitch the team to potential owners.

The club has erected a lounge on the main high street of Davos, a posh Swiss ski resort swarming with billionaires and CEOs this week during the annual Forum. It is located near major software businesses, consultancies, and banks.

“If you look at what we say about ourselves – we claim we are one of the largest athletic companies in the world — I think you have to back it up by having a presence in locations like this,” Schmeichel, who is serving as an ambassador, told AFP.

“Of course, our football club is not just about the business aspect, making money,” continued the Danish icon, who won five Premier League crowns and the Champions League with United.

A club spokesperson, Ellie Norman, said the lounge, which had a bar, numerous seating spaces, and televisions featuring club heroes, served as a location to network with current and potential business partners and sponsors.

“We are conducting a strategic assessment. “That’s an ongoing process,” she told AFP, alluding to the Glazer family’s revelation in November that they were evaluating “all strategic alternatives.” “for the club, including a sale.

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“We don’t know what happened, but that has nothing to do with why we’re back in Davos,” she added, noting that Manchester United has been a World Economic Forum partner since 2019.

Schmeichel stated that if the US-based Glazers were to sell the club, his personal choice would be for the fans to purchase it, but he acknowledged that this was an unlikely conclusion.

“I know there are a lot of people who desire a change in ownership,” he explained.

“Would changing ownership make a difference for me? The only difference would be if it was owned by the fans, which I believe is unlikely. It’s far too large.”

Since a £790 million ($934 million) leveraged buyout of the club in 2005, the Glazers have been unpopular with supporters.

Schmeichel stated he was focused on what was happening on the field and was pleased with the club’s turnaround under manager Erik ten Hag.

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“We’ve had far too many managers shift since Alex Ferguson left, and it’s been quite unstable,” the 59-year-old Dane remarked.

Ten Hag “appear[s] to be a very, very, very capable person who is capable of doing what needs to be done.”

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