Samsung revealed its first folding handset as part of an effort to rev up demand in the slumping smartphone sector.
The South Korean giant’s Galaxy Fold, unveiled at a San Francisco event, services as a smartphone with a 4.6-inch display and unfolds to become a tablet of 7.3 inches.
“We are giving you a device that doesn’t just define a new category, it defies category,” said Samsung’s Justin Denison at the event. The new device will be available April 26 starting at $1,980, the company said.
Samsung made the announcement on the home turf of rival Apple, with the two giants battling for the premium segment of the market.
Denison said the Fold is “a one of a kind luxury device with immersive visuals,” and offers “a truly next-generation experience” that enables multitasking on its large screen.
The tech giant said the Fold can open up to three active apps simultaneously.
Samsung also announced its new Galaxy S10 handset, upgrading its current line of flagship handsets.
“We are pushing beyond the limits of today´s technology to inspire a new generation of smartphones and recharge growth for our industry,” said DJ Koh, head of mobile communications at Samsung Electronics.
“For those who say everything possible has already been done, I say open your mind and get ready for the dawn of a new mobile era. Buckle your seatbelt, the future is about to begin.”