Instagram and TikTok have been facing off for some time in social media, although a key difference has kept music lovers on TikTok and photo lovers on Instagram.
Instagram is now launching a new tool which copies many of TikTok’s most well-known features.
Social networks, including Facebook and its other properties, have been known to copy each other’s most popular features to better compete from time to time.
Users of Instagram with the new feature will now be able to create a video in 15 seconds, report reveals.
Instagram’s new feature is called ‘Reels’.
Management for the photo-sharing platform told that they selected Brazil as the test market for Reels because music and Stories are already very popular there.
However, it’s common for Instagram to start testing features in one market and then add additional markets before rolling them out worldwide.
Reels is an editing tool that allows users to create 15-second video clips, set them to music and then share them as Stories on Instagram.
Like TikTok, users can access a massive music catalogue to choose songs for their video clips.
Clips that become extremely popular can go viral on Instagram’s Top Reels section in Explore.