Instagram cracks down on coronavirus-AR filters

Instagram is taking new steps to combat the spread of coronavirus-related misinformation.

Instagram has removed augmented reality effects that claim to “diagnose” or “treat” coronavirus.

The company will begin hiding other coronavirus-themed augmented reality effects from search results.

“We are rejecting all new effects, which claim to predict, diagnose, treat, or cure coronavirus,” Facebook wrote in an update to its AR creators.

Other coronavirus-themed AR effects that don’t break company rules will be hidden from search results unless they were “developed in partnership with a recognized health organization.”

As the coronavirus epidemic has spread around the world, a number of coronavirus-themed AR filters have sprung up on Instagram.

The user-generated effects depict face masks and animated virus particles, as well as “What are you” style filters that “quiz” users on whether or not they have coronavirus, or what brand of toilet paper they should “panic buy.”

Additionally, Instagram will place messages linking to information from the World health Organization at the top of users’ feeds.

These notices will appear over the next couple weeks, according to the company.

The updates are the latest way that Instagram has sought to prevent misinformation about the coronavirus from spreading.

The app has previously cracked down on hashtags used to spread false information.

It had also promoted the WHO and other official health organizations in search results.