Photo-sharing platform, Instagram has unveiled a new feature allowing users to connect more easily over video and shared content to ease isolation sue to coronavirus outbreak.
Instagram also announced new efforts to promote reliable content about the outbreak and stop the spread of misinformation.
Adam Mosseri, head of Instagram, told the new “co-watching” feature allows people to connect around online content while video chatting.
This becomes more important with many people around the world cut off from friends and family.
“We can play a role in helping to sort of combat that loneliness,” he said.
The service with more than one billion users worldwide also announced it would ramp up efforts to deliver verified information and stamp out hoaxes.
Mosseri said the company is not seeing a coordinated misinformation effort but “bad advice,” and unproven remedies.
As a result, Instagram directs users to information from the World Health Organization and local health ministries.
Instagram said it would also add “stickers” that signify verified coronavirus information.
It will remove move content about health claims “unless posted by a credible health organization”, said the company.
The social network also said it would offer links to donations for nonprofit organizations and offer tips for social distancing.
The initiative follows similar efforts by Facebook on its core social platform as well as on its Messenger and WhatsApp services.
More than two billion people use at least one of Facebook’s “family” of applications daily.