Instagram offers tough competition to TikTok through its feature ‘Reels’
The Chinese app TikTok has gained immense popularity around the world in...
Social media giant Facebook was testing Instagram Reels since a long time in few countries including Brazil, Germany, and France. The feature now arrives in India. This is the best time to bring Reels to the country as the government put a ban on TikTok and demand for short video platform has spiked.
Reels will be available for users in India soon. Currently, Instagram Reels feature is being tested in India, and on the basis of the response will be rolled out to each and every user in the days to come.
With TikTok banned in India, homegrown short video apps such as Roposo, Mitron, Chingari, Sharechat, and others are gaining wide popularity and millions of users every day.
Facebook will also use this golden opportunity to attract 200 million TikTok users to Reels.
Reels is not a separate app like others but it is just an extra feature inside the Instagram application. Through which millions of Instagram users in India will likely have the opportunity to try the feature.
Reels will be available for users in India from today. As this is just a test not all users might receive the update.
Users with a Public Instagram account will be able to share Reels on Explore. This will build a better chance for the Reel to be seen and discovered by the wider Instagram community. Private account holders will be able to share Reel to Feed with followers or as Stories or DM.
Reels was first launched in Brazil in late 2019 where it’s called Cenas. Users can add special effects such as animations, stickers, background music, audio snippets, and more to their short videos.
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