Amazon has entered the world of fitness as it rolled out a smart band called ‘Halo’ and a subscription service by the same name.
Amazon has launched the smart band ‘Halo’ with numerous features. Apart from tracking the basic fitness activities, the app will also detect your tone and determine how positive you sound and also 3D scans your body fat.
However, this smart band looks different from other smartwatches. Any smart band or watch that you pick up from the market will feature a screen but the Halo band doesn’t have one.
The Halo band and Halo service with all its unusual features will be available for a special price of $64.99 including 6 months of membership.
Talking about Halo’s features, Principal Medical Officer, Amazon Halo, said, “We are using Amazon’s deep expertise in artificial intelligence and machine learning to offer customers a new way to discover, adopt, and maintain personalized wellness habits. Health is much more than just the number of steps you take in a day or how many hours you sleep. Amazon Halo combines the latest medical science, highly accurate data via the Halo Band sensors, and cutting-edge artificial intelligence to offer a more comprehensive approach to improving your health and wellness.”
Although the Amazon Halo does not have a display like other smartwatches, it has sensors including the accelerometer, a temperature sensor, a heart rate monitor, two microphones, an LED indicator light, and a button to turn the microphones on or off, among other functions.
Amazon with its smartwatch not only wants to let people know about the number of steps they have taken in a day but also aims to take care of the user’s physical and emotional well beings. Its one of the most talked-about features is the Tone feature.
“The innovative Tone feature uses machine learning to analyze energy and positivity in a customer’s voice so they can better understand how they may sound to others, helping improve their communication and relationships,” Amazon said in a blog.
About the privacy and security bit, Amazon has said that ‘multiple layers of privacy and security are built into the service to keep data safe and in customers’ control.; Users can download or delete their data at any time directly from the app.