Leading US technology company Apple has stepped up its efforts to create its own ‘search engine’ for the iPhone after a lawsuit against the search engine Google.
The US Department of Justice has filed a lawsuit against Google’s deal with Apple to end Google’s monopoly.
Following the lawsuit, Apple has stepped up its efforts to build its own search engine. According to the leading magazine Financial Times, Apple’s search engine has also started working partially on the latest iPhone operating system (iOS 14), searching for anything can be done directly on the website instead of Google results.
Industry sources have claimed that Apple’s move to a search engine in iOS 14 is the beginning of giving rivalry to Google.
In 2017, Google signed an agreement with Apple to keep the Google search engine on its devices by default, in return for which Google pays Apple $12 billion annually.
Note that the United States has filed a “no-confidence” lawsuit against leading technology company Google for illegally maintaining its monopoly.
The U.S. Department of Justice has filed a no-confidence motion targeting an agreement between Google and another major U.S. technology company, Apple.
The lawsuit, filed by the U.S. government, alleges that Google illegally used non-competitive methods in search and advertising to maintain its monopoly.
US Department of Justice stated that the agreement between Google and Apple is a reflection of illegal tactics used to protect Google’s monopoly.
After the lawsuit of the US Department of Justice, the agreement between Google and Apple seems to be ending and Apple has decided to challenge Google’s monopoly in the field of search engine on the Internet.
Apple is working on its search and it has quietly made a big change in its latest operating system iOS 14.
According to the report, when searching for something in iOS 14, the app’s web browser is now taking the user directly to the desired search or weblink instead of going to the Google engine.
Experts say that Apple’s decision is a big challenge for Google, which has an 80% share in the global search engine market.