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Apple to increase App Store prices in Brazil, India, Russia


Komal FatimaWeb Editor

27th Oct, 2020. 01:29 pm
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Apple store prices

Apple has announced forthcoming App Store price increase in various countries for foreign exchange rates and tax changes.

The tech giant is likely to change its prices for stores located in Brazil, Colombia, India, Indonesia, Russia and South Africa.

According to Apple, the new pricing builds in tax developments in India and Indonesia. Specifically, India has imposed an equalization levy of 2%, which adds to an existing goods and services tax of 18%. In Indonesia, a new value-added tax of 10% was instated for developers based outside of the country.

The changes in prices will affect purchases and in-app transactions. However, it will not affect auto-renewable subscriptions. The new prices are expected to roll out in the next few days.

On the other hand, App Store Pricing will also be adjusted in Albania and Iceland to make them compatible with the pricing of apps in other markets based on the U.S. dollar with value-added tax. It is not known yet whether the prices will rise of fall.

Apple often updates App Store pricing to manage alterations in local tax law, foreign exchange rates and other economic factors that impact online marketplaces. Earlier last year, it increased prices in Japan due to an increase in consumption tax rates.

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