Instagram has globally announced the Shopping service across IGTV. This feature will allow users to monetize their base on Instagram and also sell products to their followers directly.
Also, users can make longer IGTV videos to appeal to their viewers.
According to reports, IGTV users can either complete the purchase within the app through the in-app checkout or they could go to the seller’s website to make the purchase.
However, Facebook had earlier noted that it will not charge the seller’s fee through the end of 2020.
“Digital creators and brands help bring emerging culture to Instagram, and people come to Instagram to get inspired by them. By bringing shopping to IGTV and Reels, we’re making it easy to shop directly from videos. And in turn, helping sellers share their story, reach customers, and make a living,” said Instagram COO Justin Osofsky, in a statement.
Instagram also announced that TikTok rival Reels is also set to get monetized sometime later this year. TikTok had already started testing the e-commerce aspect last year by letting users add links to profiles and features.
Launched in 2018, Instagram has a dedicated Shopping channel which can be accessed through the Explore section.
But for now, Instagram users can view products and make purchases across IGTV, Instagram Live, posts and stories.
Facebook launched Facebook Shops earlier this year. “Our business model here is ads,” Mark Zuckerberg had said during the launch of Shops.
“Rather than charge businesses for Shops, we know that Shops are valuable for businesses. They’re going to in general bid more for ads and we’ll eventually make money that way”, he said.